Tuma
Tuma Commerce Site
Performance • Checkout • Merchandising • Mobile Trust
A conversion-centered commerce platform redesign with fast pages and lower checkout friction.
Timeline
10 weeks
Scope
E-commerce UX • Product Storytelling • Checkout Optimization • Performance
The Problem
High traffic but low checkout completion, weak mobile trust cues, and product pages that answered almost none of the questions buyers had.
The Solution
We shipped a conversion-first storefront with product storytelling bento modules, cleaner checkout UX, and trust-first messaging at each high-friction point.
Conversion Engineering
We treated each product page like a salesperson that never sleeps. That meant clearer value framing, stronger social proof, and obvious size, shipping, and returns information before users had to hunt for it.
Checkout got a full simplification pass with mobile-first spacing, clearer field labels, and payment reassurance where anxiety usually spikes.
Impact Drivers
- Performance budget enforced for product imagery and scripts
- Copy architecture rebuilt around user objections
- Cart and checkout surfaced confidence cues at exactly the right moments
Traffic stayed the same. Revenue per session did not. That is the difference between a pretty storefront and a selling system.
Client Perspective
"The new site prints confidence and conversions. Our growth team finally smiles on Monday mornings."
Asha Were • Growth Lead