Paywave
Paywave SaaS Redesign
Onboarding • Conversion • Trust Layers • Retention
A growth-focused SaaS redesign that transformed trial activation and established a consistent trust-first product language.
Timeline
12 weeks
Scope
UX Audit • Information Architecture • UI System • Onboarding Flow
The Problem
Trial users were dropping before activation because the interface drowned key actions in clutter and every screen felt like a different product.
The Solution
We rebuilt IA, stripped friction, and engineered a high-trust pattern system that made every next step obvious without dumbing down power-user workflows.
What We Changed
We started with a brutal journey audit. Every click had to defend itself. If a step did not increase confidence or move the user closer to activation, it got cut.
Then we restructured the onboarding flow into one clear narrative: setup, connect, verify, launch. No mystery tabs. No passive-aggressive empty states. Just progress that feels rewarding.
Execution Highlights
- Unified component language across dashboard and setup surfaces
- Reduced noisy UI chrome and boosted action hierarchy
- Designed trust moments around billing and permissions
- Shipped responsive QA pass for low-end Android devices
The result was not just prettier UI. It was operational calm. Product, support, and growth teams all got fewer "where do I click" complaints and more customers reaching first value faster.
Client Perspective
"They turned our UX chaos into a repeatable growth system with swagger and discipline."
Nia Otieno • Head of Product